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Privacy Policy

Last updated: July 14, 2025

Welcome to The Fool’s Lab. Your privacy matters deeply to us.

This Privacy Policy outlines how we collect, use, and protect your personal information when you visit our website or interact with our services. By accessing or using our website, you agree to the practices described below.


1. Information We Collect

When you engage with our website, we may collect personal information that you choose to provide directly, such as:

  • Contact information: name, email address, shipping address, phone number
  • Order information: products purchased, payment method, order history
  • Device data: browser type, IP address, cookies, and site usage patterns
  • Communication data: when you email, chat, or otherwise engage with us

2. How We Use Your Information

We use the information to:

  • Process and fulfill your orders
  • Communicate with you about orders, products, or promotions
  • Improve and personalize your experience
  • Ensure site security and detect fraud or misuse
  • Send occasional product or ritual-related updates (only if you opt in)

We believe in thoughtful communication. If you choose to receive updates from us, they will always reflect the intention and values of our brand.


3. Cookies and Tracking

We use cookies and related technologies to improve our site and better understand visitor behavior. Cookies help us remember preferences, analyze traffic patterns, and deliver a more intuitive experience.

You may disable cookies through your browser settings at any time. However, doing so may affect certain site functionalities such as cart preservation and personalized suggestions.


4. Sharing of Information

We do not sell your personal data.

We may share information with select third-party service providers who help us operate our website and fulfill orders. These include:

  • Payment processors (e.g., Shopify Payments, PayPal)
  • Shipping providers
  • Email service platforms (e.g., Klaviyo or equivalent)

Each of these parties is contractually bound to protect your information and use it only as necessary.

We may also share information if required by law or to protect the rights and safety of our business or customers.


5. Data Retention

We keep your personal data only as long as necessary to fulfill the purposes outlined in this policy—for example, for order tracking, record-keeping, or as required by tax and legal obligations.

Once no longer needed, your information is securely deleted or anonymized.


6. Your Rights

If you are located in the U.S., E.U., or other regions with data protection laws, you may have the right to access, correct, or delete your personal information. To request any of these actions, please contact us at support@thefoolslab.com.


7. Security

We implement reasonable safeguards to protect your data from unauthorized access, alteration, or loss. These include secure checkout procedures, encryption, and restricted access to customer information.

No system is ever fully immune to risk, but we are committed to continually improving our security practices.


8. Changes to This Policy

We may revise this Privacy Policy from time to time to reflect changes in our practices or legal obligations. When we do, we will update the "Last updated" date at the top of the page.

We encourage you to revisit this page periodically to stay informed.


9. Contact

If you have any questions, concerns, or would simply like to understand more about how we handle privacy at The Fool’s Lab, you are welcome to reach out: support@thefoolslab.com.


10. CHILDREN'S POLICY

Our products and services are not intended for children under the age of 13, and we do not knowingly collect personal information from them. If we become aware that we have collected personal data from a child without verified parental consent, we will take immediate steps to delete that information. If you believe a child has submitted information to us, please contact us at support@thefoolslab.com.


11. DATA TRANSFERS

We are based in the United States, and your personal information may be processed or stored on servers located outside your country of residence. By using our website, you acknowledge that your data may be transferred to and maintained in jurisdictions that may have different data protection rules than your country. We take reasonable measures to ensure that any such transfers comply with applicable data privacy laws and are done with adequate protections in place.


12. CALIFORNIA PRIVACY RIGHTS

If you are a California resident, you may have specific rights under the California Consumer Privacy Act (CCPA) and California Privacy Rights Act (CPRA). These may include the right to request access to the personal data we hold about you, request deletion, or opt out of the sale or sharing of your information. To exercise these rights, please contact us at support@thefoolslab.com. We will respond to verified requests in accordance with legal requirements.